This week we will celebrate the 200th birthday of Charles Darwin on February 12th http://tinyurl.com/jsp4g  
In Austin the Board of Education sat in a heated debate about vernacular that needs to be used when teaching the Evolution theory tinyurl.com/d3vvxa.  Not something that was new but what was being attacked was the perhaps that intelligent design might sneak in and we would get away from the separation of church and state.  Evolution stayed the course and yes it will continue to be taught in the proper manner. 

So what does that have to do with a restaurant review? Well according to the email on my computer everything!  I sat looking at the email from a prospective client that indicated that they had some "stuff" that was not selling and they wanted to know how they could get rid of it.  As most of you know things are not looking good for many industries and one the hardest hit is the food and beverage industry with many of us cutting back on things like morning coffee, eating out and planning parties.  So what can a bar or restaurant do to entice people to come and check them out?  First market, market and market some more.  See where people are willing and not willing to go.  Chances are they are going to the places where they can get some really great deals without suffering with bad service. Second employ the services of people/firms/companies that can help guide you through these tough times so you can go on with your business.  Third never turn away groups of people just because what they stand for does not mirror your own because you never know you could start your own fan base!

OK, back to the subject that I started with.  Darwin's birthday.  As a birth of a theory our company wanted to host an event that was bringing forth a new concept that would change the way people saw this restaurant and spark a possible debate about the evolution of hospitality in general.  As most of you know the concept of marketing is not new but the way we at Stock It Now get people to locations is.  We utilize people in a totally different manner in an effort to maximize both exposure and design of the entity.  It is through the setting up of fan bases to drive people to events that link people to others and in doing so creates a buzz.  Would you go to a party (as a religious person) that has Darwin in the theme given that you could get really great specials on food and drink?  As I posed it to this now ex-client, why would you turn people away just because they felt differently than you?  They responded with they would not want the gay community there because they are religious in nature and would not support their cause.  HOLY COW came to mind, because if that were the case we would all be out of business because everyone has an opinion on everything! 

People hospitality is about being hospitable to others.  Just because one person does not see things your way mean that they are your enemy.  Look at it this way; it is an opportunity to change their point of view and in doing so you just may create your own social policy.