By Declan O'Reilly Technical Research by Anna and Jayson

SXSW brought an influx of people from all over the world to Austin.  As we reported earlier this week; we saw, did and walked away with so much information and as promised we are sharing it with you. 

The interactive portion of SXSW seems to grow bigger and bigger every year.  Companies like Moontoast launched at SX, Microsoft BizSpark sponsored part of it and many start up companies took aim at the Austin festival to check out the scene, vibe and general lay of the land to see how they stack up to Austin.  One of those companies was Techfluff.TV from London.  I happened upon this company while I was at the Frog Design party helping them celebrate 40 years of design and concept.  Frog Design, based in San Francisco, CA with offices all over the world including Austin. Techfluff.TV is the brain child of Hermione Way, a young entrepreneur who also presents the show and was funded in part Stewart Townsend at Sun Microsystems.  Techfluff.TV was started by a trio of do it yourselfers (Way, Sam Tipper and Josh March) who had no previous experience in running an internet show.  This is getting bigger and better, so hopefully it represents some kind of example to others who want to do their own thing. While I did not have a chance to sit down and talk to Ms. Way, I did have a chance to talk to Sam Tipper who runs studiome in London and is the Creative Director and camera man behind Techfluff.TV.  When asked why Techfluff.TV chose SX 2009 he simply said "Because it's the biggest!"  I couldn't agree more!  Just as with SX this type of spirit does not happen over night.  Sam indicated to me in our online interview that we need to take advantage of social media. Free sites like Twitter, Facebook, Youtube, Digg  and Techfluff.TV are cropping up all over the place, "it's free, so use it!  But don't expect to reap the rewards if you don't put the effort in to engage the community and build up a following."